Description:

Automate Growth Loops

• Design and deploy low-/no-code workflows for campaign follow-ups, lead nurturing sequences, and cross-team alerts (email, Slack, WhatsApp).

• Leverage Make.com, Zapier, and Gen-AI agents to trigger personalized touch-points at each funnel stage.

Own the CRM Stack

• Lead comparative research (HubSpot, Zoho, Pipedrive, etc.), recommend the best-fit platform, and manage data migration.

• Architect fields, lifecycle stages, tags, and qualification logic to mirror our ICP and GTM strategy.

Audit & Optimise Marketing Ops

• Conduct systematic reviews of existing spreadsheets, Notion databases, and trackers to surface bottlenecks.

• Propose—and execute—process fixes that remove manual hand-offs and improve data hygiene.

Curate High-Resolution Lead Databases

• Aggregate and cleanse prospect data for principals, beneficiaries, tenders, and insurer partners.

• Enforce segmentation rules so that every record maps cleanly to our ICP tiers.

Scale with AI

• Deploy Gen-AI tools for copy iterations, subject-line testing, persona research, and campaign performance analysis.

• Document AI best practices and roll them out as enablement playbooks for the broader team.

Required Skills & Traits: Spreadsheet analytics, basic SQL, HubSpot/Zoho (or willingness to learn), knack for copywriting, API basics, curiosity for AI tools.

Expected Outcomes: 1) End-to-end automated nurture flow 2) Clean ICP-aligned lead database 3) Playbook on AI usage in marketing ops 4) Migration of CRM

Specific courses required for project execution: NA

Axitrust India Pvt. Ltd

Station Overview

Project 1

Title: Founder’s office Intern (AI & Product)

Project 2

Title: Founder’s office Intern (AI & Marketing)