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Title: D2C Customer Onboarding & Engagement Analytics

Description:

The core objective of this project is to streamline and optimize OneAssure’s Direct-to-Consumer (D2C) customer acquisition and onboarding journey. The intern will work closely with the business and product teams to analyze consumer behavior, evaluate outreach effectiveness, and enhance onboarding workflows. The role offers exposure to real-world digital customer journeys and SaaS onboarding strategies in the health insurance ecosystem. Key responsibilities include:

Analyzing customer acquisition funnels and identifying friction points in onboarding.
Supporting outreach campaigns and measuring performance across multiple digital channels.
Developing dashboards and reports to track client onboarding KPIs.
Recommending automation and workflow improvements for enhanced conversion and engagement.

Skill sets: SQL, Excel, Python (preferred), Google Analytics, CRM tools (e.g., HubSpot/Zendesk)

Expected learning:

Fundamentals of customer onboarding and digital acquisition strategies
Data-driven decision-making and KPI tracking
CRM and engagement tools in the D2C insurance domain

Specific courses required for project execution:

Supply Chain Management and Empirical Analysis
Business Communication

Oneassure (Prost Technologies Pvt Ltd).

Station Overview

Project 1

D2C Customer Onboarding & Engagement Analytics