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Description: Campaign Management (JD Attached)

Required Skills & Traits:

Expected Outcomes:

Specific courses required for project execution: Any B.Tech

About the Role:

We are looking for dynamic and passionate Management Trainees who are eager to kickstart

their careers in Lifecycle Marketing, CRM, and Funnel Optimization.

You will gain real hands-on experience, work closely with leadership, and fast-track your

professional growth.

Key Responsibilities:

Lifecycle Marketing & CRM Ownership

Build multi-channel campaigns to activate, engage, and retain users.

Personalize user journeys based on behavior, funnel stage, and intent.

Run onboarding, re-engagement, and upsell campaigns.

Funnel Optimization

Analyze the user journey (Signup - Onboarding - Trial - Purchase).

Identify drop-off points and optimize conversion rates across stages.

Collaborate with Product and Design teams for CTAs and A/B testing experiments.

Automation & Platform Management

Set up automated triggers, workflows, and journeys using CleverTap.

Experiment with segmentation and personalization to boost user retention.

What We Offer:

Real-world exposure to fast-growing marketing technology and CRM platforms.

A vibrant, learning-driven, high-growth culture.

Mentorship from industry leaders.

Univest Communication Technologies Pvt Ltd - Marketing & CRM

Station Overview

Project 1

Title: Retention Marketing